{"id":13424,"date":"2022-04-25T21:35:20","date_gmt":"2022-04-25T20:35:20","guid":{"rendered":"https:\/\/www.lactalisingredients.com\/?post_type=blog-post&p=13424"},"modified":"2022-04-25T21:35:20","modified_gmt":"2022-04-25T20:35:20","slug":"marche-asiatique-les-tendances-emergentes-en-nutrition-adulte","status":"publish","type":"blog-post","link":"https:\/\/www.lactalisingredients.com\/fr\/news\/blog\/marche-asiatique-les-tendances-emergentes-en-nutrition-adulte\/","title":{"rendered":"March\u00e9 asiatique : les tendances \u00e9mergentes en nutrition adulte"},"content":{"rendered":"

L\u2019Asie fait face \u00e0 un vieillissement de sa population et l\u2019int\u00e9r\u00eat de ses consommateurs pour une nutrition plus saine grandit. Des tendances sociales qui dessinent le march\u00e9 de demain pour la nutrition clinique et adulte, avec une demande croissante de produits soutenant la vie active et accompagnant le bien vieillir.<\/em><\/p>\n

Des besoins grandissants en nutrition senior et clinique<\/strong><\/span><\/h2>\n

Le march\u00e9 de la nutrition clinique devrait bondir de 7,17% pour atteindre 5,39 milliards d\u2019ici 2026<\/p><\/blockquote>\n

\u00c0 l\u2019heure o\u00f9 un senior sur cinq vit en Chine, o\u00f9 le Japon se classe en t\u00eate des pays les plus \u00e2g\u00e9s de la plan\u00e8te et o\u00f9 l\u2019Asie du Sud-Est se pr\u00e9pare au vieillissement de sa population, les besoins en mati\u00e8re de nutrition sp\u00e9cialis\u00e9e dans la zone Asie s\u2019accroissent. Le nombre de personnes \u00e2g\u00e9es de 60 ans et plus triplera d\u2019ici 2050, une croissance qui pose d\u00e9j\u00e0 des d\u00e9fis m\u00e9dicaux face au vieillissement : d\u00e9nutrition due \u00e0 l\u2019\u00e2ge, augmentation des cancers et maladies du syst\u00e8me nerveux, ou simplement \u00e0 la n\u00e9cessit\u00e9 de rester en bonne forme jusqu\u2019\u00e0 un \u00e2ge avanc\u00e9. Un apport plus \u00e9lev\u00e9 en prot\u00e9ines constitue une r\u00e9ponse adapt\u00e9e \u00e0 ces nouveaux besoins. L\u2019industrie de la sant\u00e9 a ainsi d\u00e9pass\u00e9 la croissance du PIB dans la plupart des pays asiatiques. Estim\u00e9 \u00e0 3,82 milliards de dollars en 2021, le march\u00e9 de la nutrition clinique devrait bondir de 7,17% pour atteindre 5,39 milliards d\u2019ici 2026[<\/sup>1]<\/sup><\/strong><\/a>. D\u2019autres facteurs cl\u00e9s, comme l\u2019augmentation du risque de maladies m\u00e9taboliques, la mont\u00e9e en puissance des classes moyennes, l\u2019augmentation de leurs d\u00e9penses de sant\u00e9 et leur connaissance accrue des b\u00e9n\u00e9fices \u00e0 long terme d\u2019une nutrition sp\u00e9cialis\u00e9e[2]<\/sup><\/a> participent \u00e9galement au dynamisme du march\u00e9<\/p>\n

\"\"<\/p>\n

Les jeunes g\u00e9n\u00e9rations, fers de lance de la nutrition sant\u00e9<\/strong><\/span><\/h2>\n

L\u2019int\u00e9r\u00eat pour les encas sant\u00e9 et les aliments sains chez les plus jeunes adultes va grandissant<\/p><\/blockquote>\n

La zone Asie-Pacifique constitue le plus gros march\u00e9 mondial pour les alicaments, Chine et Inde en t\u00eate en raison de leur poids d\u00e9mographique[3]<\/sup><\/a>. 19,17% des Chinois sont sensibilis\u00e9s \u00e0 la sant\u00e9, contre 10,5% il y a cinq ans[4]<\/sup><\/a>. Un pourcentage encore modeste, mais largement marqu\u00e9 par un changement d\u2019\u00e9tat d\u2019esprit chez les jeunes g\u00e9n\u00e9rations\u00a0: 60% des individus qui expriment un int\u00e9r\u00eat pour une nutrition saine sont en effet n\u00e9s apr\u00e8s 1990[5]<\/sup><\/a>. Plus de 90% des adultes entre 18 et 40 ans sont familiers avec la notion d\u2019\u00e9quilibre alimentaire[6]<\/sup><\/a>. L\u2019int\u00e9r\u00eat pour les encas sant\u00e9 et les aliments sains chez les plus jeunes adultes va grandissant, port\u00e9 par un mode de vie actif o\u00f9 les repas, notamment le d\u00e9jeuner, prennent moins de place qu\u2019autrefois[7]<\/sup><\/a>.<\/p>\n

En 2019, on comptait par exemple 2837 marques de substitut de repas en Chine contre 3540 en 2020<\/p><\/blockquote>\n

Une tendance qui impacte le march\u00e9\u00a0: en 2019, on comptait par exemple 2837 marques de substitut de repas en Chine contre 3540 en 2020[8]<\/sup><\/a>. La pand\u00e9mie de Covid-19 a sans surprise contribu\u00e9 \u00e0 recentrer l\u2019attention des jeunes adultes sur leur sant\u00e9, leur immunit\u00e9 et la n\u00e9cessit\u00e9 d\u2019adopter un mode de vie sain[9]<\/sup><\/a>. Les campagnes de promotion des industries des alicaments, en Asie ainsi que le march\u00e9 des mesures pr\u00e9ventives et de l\u2019\u00e9ducation \u00e0 la sant\u00e9 (estim\u00e9 \u00e0 205 milliards de dollars) forgent \u00e9galement un contexte tr\u00e8s favorable aux opportunit\u00e9s de d\u00e9veloppement de produits alimentaires plus sains, favorisant la sant\u00e9 et le syst\u00e8me immunitaire. Lactalis Ingredients offre une gamme de prot\u00e9ines natives pour la nutrition adulte : Pronativ<\/a>\u00ae Prot\u00e9ines S\u00e9riques Natives et Pronativ\u00ae Cas\u00e9ine Micellaire Native. Elles sont produites directement \u00e0 partir du lait gr\u00e2ce \u00e0 un proc\u00e9d\u00e9 doux non d\u00e9naturant, permettant de garder intactes les prot\u00e9ines. Par leurs avantages fonctionnels et nutritionnels, les prot\u00e9ines Pronativ\u00ae sont ainsi toutes d\u00e9sign\u00e9es pour r\u00e9pondre \u00e0 ces nouvelles attentes.<\/p>\n

Sources:<\/strong><\/span>
\n[1]<\/span><\/a>\u00a0Asia Pacific Clinical Nutrition Market Research Report – By Product Type, Therapeutic Areas, Ingredients Type and Country (India, China, Japan, South Korea, Australia, New Zealand, Thailand, Malaysia, Vietnam, Philippines, Indonesia, Singapore and Rest of APAC) – Industry Analysis on Size, Share, Trends, COVID-19 Impact & Growth Forecast (2021 to 2026). Market Data Forecast, janvier 2022.<\/span>
\n[2]<\/span><\/a>\u00a0Zheng Qunyi, \u201cOpportunities and Challenges in the Health and Nutrition Industry with the Rise of Younger Consumers\u201d<\/a> in Transition and Opportunity, pp 229-237, Springer 2022.<\/span>
\n[3]<\/sup><\/a> Dublin Business Wire, op. cit.<\/span>
\n[4]<\/sup><\/a> Statistique de la Commission nationale de la sant\u00e9 chinoise.<\/span>
\n[5]<\/sup><\/a> Report on Interest in the Health Products Industry 2019 (Deloitte).<\/span>
\n[6]<\/sup><\/a> Rapport d\u2019Herbalife Nutrition avec l\u2019ONG Feed the Children, 2021.<\/span>
\n[7]<\/sup><\/a> CBN Data Report \u201c2020 Meal Replacement and Light Dinner Consumption Insight\u201d.<\/span>
\n[8]<\/sup><\/a> Dublin Business Wire, \u201cGlobal Nutraceuticals Market Analysis: Plant Capacity, Production, Operating Efficiency, Technology, Demand & Supply, End-User Industries, Distribution Channel, Regional Demand, 2015-2030\u201d.<\/span>
\n[9]<\/sup><\/a> Zheng Qunyi, op. cit.<\/span><\/p>\n

<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

L\u2019Asie fait face \u00e0 un vieillissement de sa population et […]<\/p>\n","protected":false},"featured_media":13425,"template":"","class_list":["post-13424","blog-post","type-blog-post","status-publish","has-post-thumbnail","hentry","blog-category-tendances"],"acf":[],"yoast_head":"\nMarch\u00e9 asiatique - Lactalis Ingredients<\/title>\n<meta name=\"description\" content=\"March\u00e9 asiatique : les tendances \u00e9mergentes en nutrition adulte. 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